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Submitted by: Simonn Machariaa
Every business – including real estate investing – must have a website as a basic necessity. A good website must serve to increase your profits, and be easy to run without being a computer geek. Unless you do some proper home work, you could find yourself in an expensive venture that does not serve your real estate investing business well.
The following are golden rules you must follow when shopping for a real estate investor web site.
1: Privacy
You must have control of your real estate investor web site and its contents. The web site must belong to you. If at all you wish, you must be able to host it wherever you want to have full control of your website. If the company provides hosting, then capability to control the hosting account and your web site is a must.
Try to avoid companies that ask you to sign up for free, build up your web site with their templates, and then pay them a monthly fee. Be careful if you find that the website cannot run outside their server. In reality they own your web site for a monthly fee.
2) The web site must be database-driven
It must be able to collect information into a database and allow you to manipulate it any way you want, such as sending email, importing and exporting data and so on.
A motivated seller for instance, must be able to submit their house information with no limitations.
Likewise when selling houses, potential buyers should be able to sign up to your buyers list.
Whenever someone signs up, you must receive the information by email, and get it logged in the database.
3) It must be interactive
The ability to interact with visitors is a crucial, necessary element of a modern web site, also particularly necessary in your real estate investors business.
Then you can collect information from website visitors such as motivated sellers, people looking to buy houses, etc.
Likewise, apart from motivated sellers submitting their house information, they must be able to leave testimonials, a crucial element to successful real estate investing.
Your real estate investor web site must also be web 2.0 enabled. Especially, it should allow you to share houses on social media web sites like Twitter, Facebook, Google Plus and others.
Even if you do not personally use social media, you must allow your website visitors to do so in order for them to share your properties with their friends on social media. This exposes you to a wider audience and more profits. In today’s world, most real estate investors use social networking sites.
4) It must be simple, well designed and informative
You do not want your web site to look like every other real estate investor website out there. Your website must offer a wide selection of designs which must customizable to suit your needs.
Ability to brand your website is a must, such as a logo and custom colors. Any design you want must be accessible to you at no extra charge.
Equally important, you do not want your visitors going through a maze to find out how you do business. A good real estate investor web site must be simple and informative, and allow motivated sellers to submit their information to you, thereby pre-screening and pre-negotiating deals for you.
The web site must seek to convert your target audience, such as pre-educate motivated sellers so they see you as the only professional qualified to solve their house problems. It must convince visitors to submit their information instead of having to call you.
When selling houses, they must be presented in such a way that potential buyers can tell if the deal works for them or not within a few minutes.
5) It must be optimized for search engines
It must be easy for motivated sellers to find you on the internet. So must house buyers or other leads that you target in your business. It is therefore crucial that your real estate investor website is well optimized for search engines.
Targeting your local market on the search engines is especially important if you buy and sell properties in your local market.
6) It must be easy to maintain
Most real estate investors are not good with computers. A real estate investing web site must be easy to manage and control. Preferably, it should be controlled from a virtual back office. The front end should not need any maintenance.
7) The web site must be easily adaptable and flexible
There is no one size fits all does in real estate investing. Real estate investing business models are unique, and your website must adapt to meet those needs without major changes.
You must be able to create new pages, add or change content easily, and create any forms to gather any type of information you choose.
You must be able to easily make changes to your business model and designs without major changes.
Sometimes you might be doing other things on the side, sich as being a Realtor, mortgage broker etc. Your real estate investor web site must allow you to supplement these services along with investing in real estate if you want to.
8) It should offer automation capability
Automation makes running your business easier, and enables efficient marketing.
A good real estate investors web site must allow you to create unlimited follow-up autoresponders to manage email campaigns for your motivated sellers, buyers lists or any other lists you manage on your web site.
For example, you can set up a “Thank You message” to motivated sellers after they submit their information, so that once they submit their house information, they get an instant message that says something like Thank you for your enquiry. We will get in touch with you within 24 hours or something like that.
Similarly, you should be able to create automated reminders to remind you of any important events on your real estate investing business. Crucial follow-ups must not be sacrificed by your busy schedule thereby damaging your business.
9) It must be loaded with marketing tools
A good real estate investing web site must attract visitors and convert them to closed real estate deals for you. It must come loaded with tools that attract leads to the website, then convert them to prospects and eventually to closed deals.
The following marketing tools must form part of a good real estate investing web site:
i) Video speaking models – it takes only 20 seconds to capture the attention of a website visitor or you lose them for ever. A video speaking model serves to capture instant attention and deliver a message that serves the needs of the visitor in a down to earth, natural and friendly manner. Particularly, it must compel the website visitors to take specific action, such as signing up.
ii) Ebooks – Informative Ebooks must form part a good website. They must come fully personalized with you as the author. In order to get an Ebook, the website visitor must sign up for it thereby providing you with the opportunity of automated follow-up marketing.
iii) Squeeze pages – A squeeze page compels visitors to sign up in order to receive a free gist such as an Ebook. The visitor should be left with no other choice except providing their contact information. A good website must offer a variety of squeeze pages to suit different business models, including video and speaking models on the squeeze pages.
iv) Follow-up autoresponders – A good real estate investing web site must have inbuilt autoresponders as well as pre-loaded marketing messages at pre-timed intervals. This means that your website will do the marketing for you.
10) It must be affordable
Unfortunately, most websites are just too expensive. If you do not get hit with a big upfront invoice, you stuck with a big monthly fee.
None of these should apply for a good real estate investing web site, or it quickly becomes a liability for your business.
Of course, you must be able to run it wherever you choose if it meets your budget.
11) It must offer free lifetime support and upgrades
Support and upgrades are a must for a real estate investing web site, preferably free.
If you have to pay for everything every time you need something, run the other way. Free support must be a necessary part of any real estate investing business.
These are just a few tips to look out for when shopping for a real estate investor web site. Even though there are other few minor things we did not cover, if you follow these tips you will be happy with what you get.
To cap it all – your w real estate investing web site must make your business simple and fun to run.
About the Author: Recommended Real Estate Investor Web SitesWhen you get a good real estate investor website, your business acquires a new level of productivity and success. This resource is a website that meets all the above requirements and more. They meet all the rules above, and also have numerous features and designs. Their web sites are constantly upgraded to keep up with changing internet and real estate world. They also offer free support and upgrades for life.. For more information, please check
RealEstateInvestingWebSites.net
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